Meet Sofia, Senior Advisor to Brillify

With over 15 years of experience in the salon and beauty industry, Sofia Pastro is more than just a salon owner and expert stylist—she’s an award-winning thought leader and a visionary mentor.

Trained across global style hubs, including Florence, Los Angeles, Toronto and New York, Sofia’s extensive background has earned her multiple accolades, such as Best Bridal Hairstyle (2017) and Best Overall Wedding Stylist (2018) at the Vancouver Island Wedding Awards, as well as Best Wedding Hairstyle (2020) at the BC Wedding Awards.

Sofia’s passion lies in helping businesses succeed in a competitive marketplace. Her specialty in extensions, vivid colors, and bridal styling has garnered her a loyal clientele—many of whom appreciate her ability to deliver exceptional results, renewed confidence, and a sense of beauty they carry out the door.

As the owner of Lustre of Pearl—a multi-service beauty salon offering hair, nails, lashes, and brows—Sofia has firsthand experience managing and growing a thriving enterprise. She knows what it takes to streamline operations, attract high-value clients via marketing automation, and stand out through superior service. When she’s not behind the chair or strategizing with clients, you’ll find her spending time with her Rottweiler Atlas or indulging in a bit of “trash TV” for pure relaxation.

What Sofia brings to Brillify and its clients:

Strategic Thinking

Sofia’s rich industry background informs her ability to provide Brillify’s clients with salon-specific marketing strategies, brand positioning advice, and client retention tactics. Her insights help businesses differentiate themselves, enhance client experience, and grow revenue.

Industry Insights & Best Practices

With her finger on the pulse of evolving trends and customer behaviors, Sofia guides salons in adopting the latest techniques, seasonal promotions, and service innovations. Her forward-looking perspective ensures that Brillify’s community stays ahead of the curve.

Thought Leadership

A familiar face at conferences, workshops, and webinars, Sofia represents the Brillify spirit of innovation and quality and encourages clients to share their stories. Her support in event participation and educational endeavors helps elevate salon brands to new heights of recognition and credibility.

Why Sofia?

Sofia Pastro’s blend of technical artistry, business acumen, and authentic passion for helping others embodies the Brillify mission. She ensures clients receive more than just operational solutions—they gain strategic vision, actionable insights, and a partner invested in their long-term success.

 

Under Sofia’s guidance, Brillify’s clients transform their salons into thriving, revenue-driven businesses that consistently attract new clientele and deliver exceptional experiences—every time.